In a decisive step toward repositioning itself at the vanguard of Nigeria’s digital age, telecom operator 9mobile has officially rebranded as T2, unveiling a vibrant orange identity and a reimagined digital-first ethos.
At a high-profile launch event held at Eko Hotels & Suites—and aptly titled Tech Meets Tenacity—CEO Obafemi Banigbe declared this is far from symbolic wallpaper. “This is not just a brand unveiling… We are becoming something greater, more ambitious, and in tune with the future,” he proclaimed.
T2 emerges from the embers of its predecessor with a renewed vision: a lean, agile, cloud-native, data-driven, API-ready digital operator engineered to deliver deeply personalized services with speed and clarity . Expect bold moves—real-time support, self-service tools, simplified interfaces—all wrapped in a brand that believes “winners are not the biggest, but the boldest”.
The rebrand isn’t just about sleek aesthetics—the shift from green to an energetic orange palette symbolizes rejuvenation, resilience, and renewed ambition . Banigbe acknowledged past scars—subscriber erosion, infrastructure hurdles—but framed them as the crucibles that forged this comeback. “We are no longer who we were… Our scars are not signs of defeat—they are reminders of our resilience”.
Notably, Nigeria’s Minister of Communications and Digital Economy, Dr. Bosun Tijani, graced the event, reinforcing the government’s interest in T2’s reinvention.
This rebrand isn’t just for the company—it’s for the resilient Nigerian spirit. Banigbe’s message rang clear: “To every Nigerian dreaming of something better… we are playing to win.”
