Barcelona, March 5, 2025 –TECNO electrified MWC Barcelona 2025’s second day by launching its groundbreaking AI Ecosystem, as audiences globally applauded the brand’s seamless integration.
Next, TECNO demonstrated interconnected devices, propelling its vision of intuitive, AI-enhanced experiences worldwide.
Building momentum, TECNO’s keynote presentations highlighted adaptive interfaces and real-time learning tools; audience engagement surged as live demos unfolded.
Finally, the event reinforced TECNO’s leadership in merging AI innovation with user-centric design.
TECNO actively demonstrated its AI democratization mission by launching the CAMON 40 series, AI Glasses Pro, and MEGABOOK S14, prioritizing emerging markets through affordable innovation.
Transitioning smoothly, the brand spotlighted strategic alliances as CMO Laury Bai and CPO Olivier Mas joined MediaTek, Google Cloud, DXOMARK, and Qualcomm leaders, collectively driving advancements in AI imaging and cross-industry tech integration.
TECNO’s Vision for AI Accessibility in Emerging Markets
Laury Bai emphasized TECNO’s mission to bridge the digital divide between mature and emerging markets.
“The application of AI technologies is crucial and urgent in emerging markets,” Bai said.
“TECNO is taking a practical approach to make AI more accessible, ensuring users in these regions can benefit from cutting-edge advancements.”
Jan Stryjak, Associate Director at Counterpoint Research, echoed this sentiment, noting the transformative potential of AI.
“In the past year, we’ve seen significant advancements in AI. It’s clear that AI will continue to drive transformative changes in our daily lives.
TECNO’s innovations are unlocking potential for diverse needs in emerging markets during this critical period of economic development.”
CAMON 40 Series: Revolutionizing Smartphone Photography
The centerpiece of the event was the unveiling of the CAMON 40 Series, TECNO’s next-generation AI-powered smartphone lineup.
Featuring the innovative One-Tap FlashSnap mode, the series redefines mobile photography by enabling users to capture high-quality snapshots effortlessly.
The integration of TECNO AI enhances camera startup speed, continuous shooting, and multi-frame processing for sharper, noise-free images.
Olivier Mas highlighted the series’ advanced capabilities: “The CAMON 40 Series embodies TECNO’s legacy of excellence in mobile imaging while leveraging AI to deliver an unparalleled user experience.”
The device also features the BestMoment algorithm, which intelligently selects optimal frames for dynamic scenarios.
TECNO’s collaboration with Google Cloud has further enriched the CAMON 40 Series with features like Ask Ella (AI assistant), AI Image Generator, AI Writing, and multi-language translation capabilities.
Matt Waldbusser, Managing Director of Global Solutions at Google Cloud, praised the partnership: “TECNO’s AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages.
These innovations are a testament to our shared vision of bringing advanced yet practical AI capabilities to emerging markets.”
Frédéric Guichard, CEO of DXOMARK, also lauded the CAMON 40 Pro 5G for its imaging performance.
“The CAMON 40 Pro has achieved exceptional results in our evaluations, particularly excelling as the best-performing device under $600 and earning our Smart Choice Label.”
MEGABOOK S14: The World’s Lightest 14-inch OLED Laptop
TECNO also introduced its first OLED laptop, the MEGABOOK S14, which is being touted as the world’s lightest 14-inch OLED laptop at only 899g (31.7oz). Designed for creators and gamers alike, the laptop features a 2.8K OLED display with a 120Hz refresh rate and is powered by Qualcomm Technologies’ Snapdragon® X Elite compute platform.
The MEGABOOK S14 integrates TECNO’s proprietary edge-side large-scale AI model to enhance multitasking capabilities. Key features include AI-powered PPT generation, smart albums, offline multilingual transcription, and an External Graphics Dock with NVIDIA graphics for high-performance tasks like gaming and content creation.
Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm Technologies, highlighted the collaboration: “The integration of Qualcomm’s cutting-edge PC chipset into the MEGABOOK S14 underscores TECNO’s commitment to delivering high-performance computing solutions.”
TECNO also revealed additional laptops at the event: the ultralight MEGABOOK T14 Air (999g/35.2oz) and the ultra-thin MEGABOOK K15S. Both devices are equipped with TECNO AI features like AI Album and AI Voice Assistant.
TECNO AI Glasses Series: Redefining Smart Eyewear
The launch of TECNO’s new AI Glasses Series marked another milestone in wearable technology. The TECNO AI Glasses Pro and TECNO AI Glasses combine cutting-edge imaging with intelligent interactions and sleek designs. Equipped with a 50MP high-definition camera and an OV50D sensor, these glasses offer advanced imaging capabilities such as noise reduction and HDR.
The glasses also feature real-time translation for over 100 languages, voice control, object recognition, and information summaries powered by TECNO’s Ella AI assistant. The Pro model includes a MicroLED display with 7th-gen resin waveguide technology for AR functionality such as navigation and teleprompting.
With an 11-hour music playback battery life and immersive audio capabilities via ultra-linear speakers, these glasses promise both functionality and style.
Tecno Strategic Collaborations Powering Innovation
TECNO’s partnerships with industry leaders like MediaTek, Google Cloud, DXOMARK, and Qualcomm have been instrumental in driving its AI ecosystem forward. James Chen, Vice President of Product and Technology Marketing at MediaTek, emphasized their joint efforts: “The synergistic R&D between TECNO and MediaTek is democratizing AI technology. Our collaboration powers a seamless, interconnected experience that brings users closer to truly connected intelligence.”
Shaping the Future of AI-Driven Technology
With its latest launches at MWC Barcelona 2025, TECNO continues to solidify its position as a leader in bringing advanced technologies to emerging markets. Guided by its brand essence of “Stop at Nothing,” TECNO remains committed to pushing boundaries and delivering innovative solutions that empower users worldwide.
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